Alienation, an innovator of bicycle rims and accessories, is proud to announce the addition of Nick Bruce to the factory freestyle team. With Nick’s continued contest dominance and Midwest work ethic, we feel he is a powerful addition to our international team. Nick’s progressive attitude, combined with our quest for consistent quality riders and products, fit perfectly into the dynamics of Alienation. We look forward to many years of success with Nick and all other riders in our family, in hopes of producing top of the line products that serve the BMX populous.

Follow Nick and Alienation on all social media accounts; @nick_bruce @alienationbmx. Welcome Nick Bruce!