August 10th, 2009- Alienation BMX (Alienation Inc) is pleased to announce the addition of Western Power Sports to its US/Domestic Distribution channel.

In an effort to make Alieanation race-specific product more available to the Domestic Dealer base, WPS and Alienation have joined forces to make this great partnership happen.

?We needed a shot of adrenaline to make our race-specific parts more viewable to the dealers here in the US.? I really think Ray Hudson and the team over at WPS is a great way to do this? commented Tony Degollado, Alienation BMX Brand and Sales Manager.

In this partnership, Alienation will have a great selection of product featured in the upcoming WPS catalog, a book that only comes out once annually (Interbike launch).

Zach Taylor, Alienation BMX Vice President had this to say about WPS coming on as an Alienation Distributor ?I am both honored and excited that Ray Hudson has given us an opportunity to sell the Alienation brand within the WPS channels.? WPS has proven itself to be a leader in the world of BMX, and we anticipate great things to come from this agreement?.

For more information on Western Power Sports or Alienation BMX, please click on the links below.

www.wps-inc.com
www.alienationbmx.com